Why is Google Ads That Good?
- Adwords is faster than SEO
- Increase brand awareness
- Reconnect Visitors of Your Website
- Tackle Your Competition Better
The main advantage of Google AdWords is that it operates quicker than SEO. Both SEO and Google AdWords are search engine marketing strategies designed to generate more traffic and leads. But a well-optimized AdWords campaign can operate much quicker for a company to get the much-loved first place in search.
In addition to boosting traffic, clicks and conversions, Google AdWords is also an effective way to tell individuals about your brand. To verify this, Google has partnered with Ipsos to conduct a study across 12 vertical lines, from automotive to retail. Search advertisements have been found to raise top-of-mind awareness by an average of 6.6 per cent.
Reconnecting with your website visitors is one of the coolest benefits of Google AdWords. Let me elaborate on that. You may have window shoppers on your website. These are individuals who have visited all the websites on your website but have not taken any action. How are you going to remind them of you and what you could do for them? Enter Display Marketing and Search Campaigns.
From the point of view of a search engine, the links to a web page are something like website votes. The quality and weight of these votes are evaluated on the basis of the power and significance of the linked websites.